Adobe Test&Target, its flagship online testing and optimization solution, was recently recognized as a Leader in “The Forrester Wave(TM): Online Testing, Q3 2010″ report. The independent report evaluated eight online testing vendors across 82 comprehensive criteria such as management, reporting and usability of vendors’ current offerings, support for a variety of testing techniques, clear product [...]
Adobe and Day Software Holding AG announced the two companies have entered into a definitive agreement for Adobe to launch a public tender offer to acquire all of the publicly held registered shares of Day Software for CHF139 per share in cash in a transaction valued at approximately CHF255 million on a fully diluted equity-value [...]
new features and functionality have been added to the Adobe(R) Online Marketing Suite, powered by Omniture(R). These new features include advanced bid strategies for Facebook ads, image ad support for the Google Content Network to more easily create and deliver ads, real-time personalization of content for native Blackberry and Android mobile apps, as well as [...]
Leading 3D component provider Tech Soft 3D today announced it has signed an agreement, subject to certain customary closing conditions, with Adobe Systems Incorporated to transition development and support of Adobe’s 3D SDK and related technologies and associated employees and resources to Tech Soft 3D. Consisting of a 3D CAD translation suite and PDF publishing [...]
Omniture Summit EMEA 2010 — Omniture, an Adobe and a leading provider of online business optimization software, today announced that key Omniture analytics and optimization technologies have been integrated into Adobe Creative Suite 5, which is now shipping. These integrations help marketers optimize all of the workflows in the marketing chain, further creating a marketing [...]
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